In the evening of June 27, 2011 in the beautiful Dameisha in Shenzhen, as the first step for the multiple development of Franic, Franic • Leila hair care series launched into the market with a grand image and presented the first invitation for the current distributors, which awarded high praise, and several distributors were competed to strive for the area distribution right on site.
Huanya Group chairman Mr. Hu Xingguo and vice chairman Ms. Wu Zhiqing attended the meeting, chairman Hu gave the speech for the launch of Franic • Leila and pointed out: “hair care products are the core variety with highest competitive force in the entire dally chemical system, Huanya specialized in cosmetics in the past, from now on, Franic is the first step for the multiple development of Huanya, it can effectively promote the development of the enterprise and brand to strengthen the core competitive force.” The speech of chairman Hu presented high encourage to the site distributors and confirmed their confidence!
As the analysis of Leila planning supervisor Mr. Zhu Wenliang to the entire hair care product industry and the core competitive force of Leila, the on site distributors have realized the high potential of the hair care market.
What more inspiring was the detailed introduction on the promotion mode of the terminal market and sales forecast from general manager Ms. Wu Lianlian of Franic Brand Business Center, which provided a detailed information on Leila which had not only top quality but also attractive promotion mode.
Leila, as the fist product of Franic with the core thought of “concentrated natural energy, and professional salon quality”; possesses Asian leading R&D, scientific and strict clinical experiment and world top raw materials as well as advanced production technique and leading design team and powerful quality control, the products are under strict control in all procedures from R&D, design, production, management, quality control, marketing to promotion, insist on the operation outline of “without damage, preferred selection”, and are designed for the damaged hair of Asian people, focus on repairing damaged hair after perm and dyeing, and hold the joint recommendation of international hairdressing masters as the designated product of contests of China Hairdressing & Beauty Association.
Leila series composes 4 varieties, Rose Powerful Nourishing Series which features smoothening and strengthening hair, among which, “Rose Powerful Nourishing Hair Mask”, as the key single product of the series, contains concentrated rose essential oil and can powerfully repair damaged hair after perm and dyeing, and make hair strong and manageable.
The Pearl Shining & Repairing Series which is developed by adopting South Korean leading technology with shining luster contains pearl shining complex and can repair damaged hair and make hair shining and beautiful!
The Lotus and Bamboo Balancing & Dandruff Removing Series promoted for the demands of Chinese consumers on removing dandruff and oil applies unique formulation, and can powerfully remove dandruff and stop itch, remove the trouble of dandruff and itch, among which, the “1 Minute Pudding Hair Mask” is the only hair mask for oily hair, and can remove dandruff and oil, refresh the scalp, and make hair manageable.
Franic brand which pursues natural and fashionable emphasizes in the fashion of youth, and promoted the Natural and Dynamic Styling Series, which allows the consumers to freely and easily style hair.
Leila possesses not only powerful background but also world mature formulations and package design as well as excellent terminal promotion image, it is rational to believe that Franic • Leila will become the first hair care brand in Chinese franchised store system in the coming future.